Dr Arup Kumar Bakshi is an Associate Professor of Marketing in Aliah University specialized in CRM from IIM Bangalore. His area of research interest is in Brand Management, Service Marketing & CRM. He has been advising the various department of Central and State Government and Corporates on various management issues.
Dr Bakshi has over 100 publications in International & National Journals of repute. He is the editor of International Greener Journal of Business & Management Studies, South Africa and ELK Asia Pacific Journal of Marketing & Retail Management.
Dhritisundar holds a B.E. (Computer Science & Engg.) degree from Jadavpur University (Kolkata, India).
He is 23+ years experienced professional with vast knowledge and experience on working with different role and capacity in IT namely Technology Practice Development, Product Development, Product Architect and Consultant role for projects across globe. He has experience of working in different geographical locations in the world like Baku (Azerbijan), Sri Lanka, Puerto Rico (U. S. A.), Panama, Honduras etc.
Professor, OBHR Area at Xavier Institute of Management
Human Resource Management professor with Xavier Institute of Management, Bhubaneswar. He has an illustrious history of working with some of the country’s premier institutions, as Corporate Director , Director, Dean, Chief Executive Co-Ordinator, Head of the Dept., etc.
He specializes in training and documentation on ISO:9000 Certification, Manpower Planning, Manpower re-deployment, Employee Motivation Survey, Training of Personnel, Performance Appraisal, Productivity, Quality Management, Quality Circles, Employee Empowerment, etc.
He is the author of 32 Books on Management areas, primarily focused on OB/HR areas. My publishers are Oxford, Pearson, Sage, Cengage, PHI, Vikas, Excel, Himalaya and IGI Global. Currently doing one project with Sage.
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